Who we are
Droga & co. is a collective of tourism, events, marketing, design and digital experts drawn together to expand the conversation and evolve the tourism sector based on consumer demand and insights.
Our team creates and promotes sustainable and inspiring visitor experiences and events that positively impact the traveller, the visitor economy and the planet.
Our strategies seize opportunities and create strong tourism futures supported by practical plans that unite and assist. Where we see needs, we connect the dots and help shape long-term sustainable tourism offerings for businesses, communities, consumers and destinations.
Meet the Founder
“My vision is a thriving and sustainable tourism industry that encourages travellers to take a break and prioritise their own wellbeing while contributing to the wellbeing of the local communities and destinations they visit.”
Katherine Droga.
With more than 25 years of experience working in the tourism sector and living a life full of transformative travel experiences, Katherine founded Droga & co. to fulfil her mission of bringing like-minded people together to share, learn, engage and expand the conversation of what travel can be.
She is proud to Chair the Global Wellness Institute, Wellness Tourism Initiative, be an Advisor to the Transformational Travel Council and the Australian Ambassador for Global Wellness Day.
Katherine’s passion for supporting the global tourism industry extends beyond her worldwide consultancy work for like-minded organisations to key note speaking opportunities and one on one mentoring.
She led the creation of Droga & co.’s global platforms to help others shine, connect and collaborate. These include the flagship event Wellness Tourism Summit, and its sister capacity building event, Wellness Tourism Unearthed and proudly also launched Well Traveller, a curated website showcasing sustainable wellness travel destinations and experiences, Well Traveller TV and Wellness Wander, a consumer wellness event that collaborates with different urban and region host destinations.
Get in touch to start a conversation or collaboration!